Blog & Ghost Writing

What Exactly Is Blog & Ghost Writing?

Let’s clear this up. Blog writing is content you publish under your name, on your site, in your voice, for your brand. Ghost writing is the same thing… but someone else does the heavy lifting behind the scenes. Like a secret writing assistant.

No credit needed. No ego. Just words that make you look polished, prepared, and helpful.

It’s perfect for solopreneurs, coaches, creatives, and busy business owners who want:

• Weekly blog content without staring at a blank screen

• Educational posts to build trust and SEO

• Evergreen articles that answer client questions for you

• Thought leadership posts (yes, even those LinkedIn rants)

• Writing help without giving up your voice or tone

You don’t need to be a writer to be worth listening to. You just need one in your corner.

Who This Is For (Spoiler: Probably You)

This isn’t for people chasing viral clickbait or fluff. It’s for people who care about connecting, educating, and growing their audience with intention.

If you're:

• A small business owner trying to build authority

• A coach or consultant with ideas but no time to write

• A virtual assistant wanting to create niche content

• A freelancer building a blog for leads

• A creative solopreneur with thoughts to share

• Or someone who keeps saying, “I should really update my blog…”

…then this service is designed for you.

Whether you want to publish weekly, monthly, or just get a few solid cornerstone posts written, you’ll get clean, strategic content that’s actually worth reading.

What You Get With a Filipina Blog Writer (Who’s Also a Ghost)

Let’s be real: AI tools can write something, but they don’t get your voice, your vibe, or your readers the way a human does.

As your Filipina blog writer and ghost writer, here’s what’s actually included:

✦ Voice-Matched Drafts

We’ll build around your tone, whether that’s calm and caring, sharp and witty, or somewhere in between. It should sound like you, not like ChatGPT with a caffeine addiction.

✦ SEO-Optimised Structure

Posts are written to be found. Keywords woven in naturally. Clean headings. Meta descriptions included if needed. All human-readable, never stuffed.

✦ Original, Useful Content

No recycled “Top 3 Tips” content here. Every post is fresh, well-researched, and based on what your people are actually searching for, asking about, or confused by.

✦ Fully Done-For-You

You don’t need to outline, write, or edit. Just approve the final draft (or tweak it a little if needed). That’s it.

✦ Flexible Topics

You can provide topics, or I can suggest some based on your goals, niche, or past content. Either way, you won’t be scrambling for blog ideas every month.

Popular Use Cases (Where Blog & Ghost Writing Actually Helps)

Here’s what blog writing looks like in real life.  These aren’t theories, they’re real ways this service shows up for real people:

✦ SEO Blogs for Service-Based Businesses

Build long-term traffic to your site with keyword-rich posts that solve problems, answer questions, and make Google happy. Great for coaches, consultants, and small biz owners.

✦ Weekly or Monthly Blogs for VAs & Freelancers

Show your expertise, attract better clients, and have something to post on LinkedIn other than “I’m available for hire!”

✦ Ghost-Written Thought Leadership

Got a spicy opinion or a big idea? We’ll put it into words you can proudly share, without writing a single paragraph yourself.

✦ Evergreen Posts for FAQs & Common Objections

Tired of answering the same question 10 times? Turn it into a post. You can send it to leads before the sales call.

✦ Email-Friendly Blog Posts

Repurpose your blog into newsletters, captions, or carousels. One post = multiple touchpoints. That’s content efficiency.

How Blog Writing Builds Your Business (Even While You Sleep)

A blog isn’t just “nice to have”. It’s your silent salesperson, working 24/7 to:

• Educate your audience before they even talk to you

• Build trust, even when you’re offline or on holiday

• Show up in Google searches for topics your clients care about

• Answer questions and bust myths (before objections come up)

• Keep your website feeling alive, not abandoned

• Make it easy for people to binge your ideas and fall in love with your brain

And when it’s ghost written? You still get all the credit, without spending your Sunday wrestling with bullet points.

What It's Like to Work With a Blog Writer in the Philippines

Working with a Filipina blog writer means clarity, collaboration, and care.

You get structure without stress, and support that flexes with your workflow.

Here’s how it works:

1. You tell me your goals.

Traffic? Thought leadership? SEO? Let’s figure out what you actually need, so we write with purpose.

2. You send me your ideas (or I suggest topics).

Have a voice note? A client question? A bullet list? Great. We’ll turn that raw material into polished posts. Or I can pitch article angles for your niche.

3. I write. You review.

You’ll get a full draft in a Google Doc, ready to edit, approve, or comment on. I include headings, formatting, and optional meta tags if you're uploading to a website.

4. You publish it like it’s yours.

Because it is. You own the content 100%. No weird bylines. No writer credits. Just words that sound like you and work for your biz.

Blog Writing vs. Copywriting: What’s the Difference?

People often confuse blog writing with website copywriting, but they serve different purposes.

Need both? Cool. But for ongoing visibility, blog writing is your content engine. 

Why Hire a Virtual Assistant Blog Writer?

You could write your own blogs. But:

• You don’t have time

• You’re not sure where to start

• Your ideas get stuck halfway

• You’re tired of trying to “sound professional”

• Or you really just want someone to handle it

Hiring a virtual assistant blog writer means you get regular content, without putting “write blog post” on your to-do list again this week.

Plus, working with someone in the Philippines often means flexible packages, cultural fluency, and attention to detail. (Hi, that’s me.)

Topics I Can Write About (But Not Limited To!)

Over the years, I’ve ghostwritten for SEO specialists, digital marketers, appliance professionals, construction experts, mortgage brokers, knee surgeons, and more.

Here are some areas I’m comfy writing in:

• SEO, digital marketing, and content strategy

• Online business, freelancing, and virtual assistance

• Construction, property, and home improvement

• Loans, mortgages, and finance topics

• Career tips, resume writing, and portfolio building

• Mindset, productivity, and burnout

• Systems, tools, and tech walkthroughs

• Wellness, lifestyle, and community building

• Sports, beauty, and entertainment

Want something niche or new? Let’s chat. If it’s not a fit, I’ll say so, but I’m always open to unique briefs.

Let’s Get Those Blogs Off Your To-Do List

No more guilt-tripping yourself for not posting.

No more rushing something the night before a launch.

No more Googling “how to write a blog that ranks” at 2am.

If you’re ready for someone else to write the words that work without losing your voice or your vibe, then you’re ready for a Filipina blog writer who gets it.

✦ Let’s Build Your Blog Together

→ Want one killer evergreen post?

→ Need ongoing blog support behind the scenes?

→ Or want to finally launch that ghost-written content plan?

Book a free consult or message me to get started. 

You talk. I write. You shine.